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This is what we're all about

Our Story

Our vision is to help dog parents understand and get to know their dogs on a deeper level.

 Petli provides users with content backed by science validated by our inhouse ethologists. An additional aim is to coach the user in how to train their dog or enhance ongoing training. This is done in an interactive way as our inhouse dog trainer gives personalized feedback adequate for the user’s dog. Of course positive reinforcement is Petlis’ chosen training method. Proactive training is part of our strategy to minimise the development of behavioural problems or other stress related issues. All to keep dogs compliant, self confident, happy and healthy. In the app, ethology meets technology in an easy to use way. Petli offers personalization and gamification making knowledge development and dog training fun.

Petli wants to make dog life friction free and save dog owners time and money by centralizing and validating information in one place introduced in a fun format. The app improves animal welfare as dog parents learn responsible dog ownership. This will not only benefit the user, but also society and thus dogs overall status

Our vision

We want to help humans communicate with their dogs in a fun format.

Our vision is to help dog parents understand and get to know their dogs on a deeper level. Petli provides users with content backed by science validated by our inhouse ethologists. An additional aim is to coach the user in how to train their dog or enhance ongoing training. This is done in an interactive way as our inhouse dog trainer gives personalized feedback adequate for the user’s dog. Of course positive reinforcement is Petlis’ chosen training method. Proactive training is part of our strategy to minimise the development of behavioural problems or other stress related issues. All to keep dogs compliant, self confident, happy and healthy. In the app, ethology meets technology in an easy to use way. Petli offers personalization and gamification making knowledge development and dog training fun.


Petli wants to make dog life friction free and save dog owners time and money by centralizing and validating information in one place introduced in a fun format. The app improves animal welfare as dog parents learn responsible dog ownership. This will not only benefit the user, but also society and thus dogs overall status

Our values

We see dogs as equals, sentient beings with needs and wishes.

They may not have rights yet, but we have obligations. Dogs have walked alongside us for thousands of years. Improving mankind’s viability and welfare. Petli wants to return the favor by helping dog parents deepen the bond with their canine friend. Since we believe knowledge and positivity is key, the app is full of ethology and reward based dog training. In addition to Petlis inhouse dog trainers, we solemnly collaborate with professional and well educated dog trainers who share our values.